Samsung is a brand built on bold ideas and boundary-pushing innovation. Our partnership centered on bringing that same ambition into their design operations—creating clarity, speed, and cohesion across a global workflow.

I helped build and mentor an overseas design team from the ground up, sharpening skills, strengthening processes, and elevating the craft through hands-on art direction and guidance. The result was a confident, efficient team capable of delivering at the pace Samsung demands.

A major milestone was the development of a streamlined CRM design system, paired with a clear, actionable Design Playbook. Together, they established a unified structure that made decision-making easier, design more consistent, and user experiences more intentional across every touchpoint.

Perhaps the biggest win was transforming a fragile client–agency relationship into a strong, trusted partnership—one that continues to fuel new opportunities and steady growth.

This work laid the foundation for a more agile, aligned, and scalable design practice—one that moves in step with Samsung’s global vision.